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ASSESSMENT OF THE CHILD AND FAMILY WELFARE SYSTEM IN THE PHILIPPINES
Project Director/Manager:     Exaltacion E. Lamberte
Funding Agency:   United Nations Children’s Fund (UNICEF )

This project on child and family welfare in the Philippines is unique in that is deals not with the current, specific situations of children who may be vulnerable because they live on the streets, in orphanages, under circumstances of conflict, or have contracted sexually transmitted diseases. Rather, it looks into whether there are means to protect children from becoming vulnerable—whether there is a system to shield children who are victims of negligence, exploitation, or poverty.

The research study was pursued with the aim of providing an in-depth assessment of the current Child and Family Welfare System (CFWS) within the social welfare system in the Philippines at the national, regional and local governance levels, and to make policy recommendations regarding the overall strategy and specific measures to be used in order to strengthen the system. The study assessed     four dimensions/assessment criteria of the CFWS, namely the institutional, organizational, human resource, and financial.

Data gathering in Manila started in October 2008, and in the field sites in Visayas and Mindanao in November 2008.   A total of 123 key informant interviews were conducted: 65 in the three city sites (Manila, Cebu, and Zamboanga), and 58 in the three municipality and provincial sites (Bohol, Mt. Province, and Sulu).  Focus group discussions (FGD) were also conducted in the field sites.  A total of 60 FGDs were conducted, 10 in each of the field sites.  A total of 425 children and family members participated in the FGDs (212 at-risk and 214 child protection beneficiaries). 

The study concluded that decentralization of government implies and brings different levels of responsibility to the nation, city, municipality, and barangay, all of which have duties for the protection of children. There is a need to develop mandatory standards and minimum local services so that children in different communities who experience abuse can access and receive the same quality of care and response. The child protection system must aim for a minimum range, level and standards of services to respond to and prevent abuse, violence, and exploitation.

Key words: Child and family welfare, systems assessment, quality of care, government decentralization

 

DECONSTRUCTING FILIPINO NOON-TIME SHOWS: CELEBRITY AND AUDIENCE ANALYSIS (PHASE 1)
Project Director:        Marshall Valencia
Funding Agency:      Roslino Villamil (Organizational Development Consultant/Entrepreneur)

This research project involves a group of five studies that, as a whole, aimed: a) to generate a psychographic profile of the Filipino noontime viewers; b) to understand the nature of the Filipino masses’ perceptions towards noontime shows and celebrities; and c) to determine the underlying elements in generating viewing habits and emotional attachment towards noontime shows and celebrities. The study involves the two noontime shows “Eat Bulaga” hosted by Vic Sotto and Joey de Leon, and “Wowowee” hosted by Willie Revillame.

In particular, the specific objectives per study are: Study 1 (Consciousness Mapping of Noontime TV Hosts) – to generate a consciousness map of Vic, Joey, and Willie’s images in the minds of the Filipino masses; Study 2 (Implicit Attitudes Analysis) - To assess conscious and unconscious level attitudes of viewers towards Vic, Joey, and Willie; Study 3 (Para-social Relationships Between Viewers and Celebrities) - To determine the impact of para-social relationships in engaging viewers of noontime shows; and Studies 4 and 5 (Qualitative Audience Analysis) - To generate psychographic profiles of noontime show viewers, and to explore factors underlying viewing habits and show liking.

Key words: Filipino noontime shows and celebrities, television viewers, psychographic profile, consciousness maps, para-social relationships

 

 

 



 

 

 

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